Web 2.0

Posted: March 26, 2012 in Uncategorized

Starting at Web 1.0 the lecturer discussed the promise of hyptextual interactivity, great theory but slow to emerge.  The reality of Web 1.0 in the 1990s was static web pages, not a great deal of interaction and participation between users.  Websites were mainer developed by web designers and largely read only.  At this stage people were using dial-up broadband so they werent able to upload files and video.

It was fascinating to learn about Web 2.0 in Tim O’Reilly’s model as outlined on these pages:

Read Tim O’Reilly’s comprehensive overview of the shifts he see as defining Web 2.0 in What Is Web 2.0 Design Patterns and Business Models for the Next Generation of Software (5 Pages).

The key differences between Web 1.0 and Web 2.0 as follows:

Web 1.0 Web 2.0
DoubleClick –> Google AdSense
Ofoto –> Flickr
Akamai –> BitTorrent
mp3.com –> Napster
Britannica Online –> Wikipedia
personal websites –> blogging
evite –> upcoming.org and EVDB
domain name speculation –> search engine optimization
page views –> cost per click
screen scraping –> web services
publishing –> participation
content management systems –> wikis
directories (taxonomy) –> tagging (“folksonomy”)
stickiness –> syndication

and for a much shorter but far more cynical take on the wisdom of the crowds, The Wisdom of the Chaperones: Digg, Wikipedia, and the Myth of Web 2.0 democracy

From the business perspective:

Business academic Andrew McAfee has argued that the greatest benefits for business will be found be implementing the principles of Web 2.0 within companies, a concept he refers to as  Enterprise 2.0. To complement this, he has discussed SLATES, an acronym for  the six key components of Web 2.0 for business:

  • Search (Allow users to find what they are looking for)
  • Links (Links are important – Allow users to generate them)
  • Authoring (Allow users to contribute)
  • Tags (Allow users to provide tags)
  • Extensions (Use software to anticipate user preferences)
  • Signals (Let the user know when there is new content)

Each of these topics is dealt with in more detail in Enterprise 2.0: The Dawn of Emergent Collaboration.

We created a Delicious account to be able to start collecting tags and links to favourite websites. I’ve created a new acccount and started tagging my websites relevant to my learning in Web101 as instructed by the course.  There is a lot of information available on the web so its good to be able to organise this in an intelligent and interesting way, and then share with other people in your network with similar goals and objectives in learning about Web101.

There was an interesting instruction on how to create a Delicous account and how to use it here: CommonCraft (2009), Social Bookmarking in Plain English, http://www.commoncraft.com/bookmarking-plain-english

I think this is a better way to organised favourites rather than the other way done on Browsers, and does faciliate online interaction, participation, and sharing.


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