Web 2.0 – Week 4 Reflection

Posted: April 23, 2012 in web 101, web 2.0

Wikipedia is a Web 2.0 tool a concept originally coined by Tim O’Reilly (2005) which has proven not just a buzzword, “based on a simple idea, and that idea grew into a movement” and “its way to becoming a robust platform for a culture-changing generation of computer applications and services”. (O’Reilly & Battelle, 2009, p. 1).

The key features are a rich user experience, user participation, metadata and dynamic content, standards and scalability of websites, and applications that contribute toward effective communication and collaboration to meet users and participators needs online.

It was interesting to compare how the web has involved from web 1.0 to web 2.0.  People are able to communicate and collaborate much more effectively online, so its not just cyberspace its blurred the boundaries into real life. To see the differences between web 1.0 and web 2.0 see my previous blog ‘Web 2.0’ https://web101cheriesaunders.wordpress.com/2012/03/26/web-2-0-6-2/

Web 1.0 was about hypertextual interactivity but slow to manage.  It was quite difficult to create web pages, and mostly were static pages and read only.  There wasn’t a lot of media such as videos, and audio due to slow internet speeds.

With the growth in technology, people were enabled with the tools they needed to participate online.  No longer were users just IT people and designers but they were everyday people engaging in community and identity on social networking sites, blogs, and wikis in global conversation.

Tools were enabling people to access online resources without having to know how to code.  Web 2.0 tools enable a centralised conversation, better interaction, share, communicate, exchange ideas, discuss, comment and create.  No doing required!!

This week discussed Really Simple Syndication (RSS) a web fed format used to frequently update web content such as text, images, and video, and mostly provides feeds for users to subscribe for a new blogging post, and other kinds of pages for business and leisure, and newsfeeds “including stock quotes, weather data, and photo availability” (O’Reilly, 1999).  As O’Reilly (1999) stated “RSS is the most significant advance in the fundamental architecture of the web” and creates an “ease-of-publishing phenomenon”,  therefore supplying an effective method of sharing, tracking and publishing information.

People can update their blog posts, upload videos and images, and other users can “become members and subscriptions or RSS feeds of updates” (Cormode & Krishnamurth pg 6:2008) on sites such as Blogs, Flickr, and Youtube and be notified in real-time at any time or space. RSS can be viewed in the web browser on personal computers but also mobile devices such as Iphones, so RSS allows for multiple methods of accessibility at any time or space.

Pinterest RSS feeds can be embedded into a User’s Facebook timeline, so that Facebook friends can be provided with any update entries a key word, heading, and image to show updates between the different nodes.

Technically the RSS language is based upon XML in a file that outlines tags or metadata such as dates, author, title, URL, and can be displayed by a website using a general-purpose server-side scripting language (PHP). RSS can be displayed on the same site, or from other sites. RSS must conform to specification XML 1.0 as published by the World Wide Consortium Website at http://feed2.w3.org/docs/rss2.html (W3C).

I use RSS on my blog sites as a predesigned widget that displays and connect my other nodes, tag clouds, archives, and latest entries.  It enables content to be displayed in mutliple locations through publishing the content in one location and then updates the other nodes, and feeds automatically without duplicating entries.


Cormode G and Krishnamurthy B, (2008). Key Differences between Web1.0 and Web2.0 [Online]. Available at: http://www2.research.att.com/~bala/papers/web1v2.pdf [Accessed 23 March 2012].

O’Reilly, T. 2005. What is Web 2.0? Design Patterns and Business Models for the Next Generation of Software. http://oreilly.com/web2/archive/what-is-web-20.html  [ONLINE] O’Reilly Media Inc [Accessed on 9 February 2012)


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